Magic Pout Potion

Matte Plumping Lip Primer


WHAT IT IS A matte finish plumping primer that neutralizes natural lip color and extends wear for visibly smoother, fuller looking lips

WHAT IT DOES This new generation lip primer is formulated with Volulip® technology to help plump and smooth the look of lips, while reducing the appearance of feathering. The colourless formula neutralizes natural lip color making it easier to achieve the true shade of any lip product.   Its matte texture delivers long-lasting wear for a beautifully firmer, fuller-looking pout

What else you need to know:
Although this plumping primer can be applied under any lip color, its performance is especially impressive when paired with matte liquid lipsticks (like the Liquid Velvet Liquid Lipstick). It keeps color in place while creating smoother, fuller looking lips and reducing the look of texture

  • Paraben-free
  • Vegan Friendly

US Customers
We deliver to USA and Canada, to find out your delivery costs, enter your address details in the Shipping Estimates tool in ‘my cart’

Returns It's okay if you change your mind, we offer a 14 day returns policy as long as the product is unopened and unused. For more information see FAQs.


Ciaté London is the home of Beauty Unexpected. We push the boundaries with innovative makeup formulations and iconic nail products.

Our products are creative and beautiful, from the world’s first transforming matte to glitter lipstick Glitter Flip and the pigment rich metallic Astrolights eyeshadow palettes to complexion enhancers such as beauty editor favourite Dewy Stix highlighting balm.

What’s more, we are proud to be PETA certified and cruelty free, plus most of our products are vegan.

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