Cult British brand Ciaté London brings you the most covetable collection of the summer. Iconic lifestyle brand SmileyWorld are spreading their unique message of positivity and self-expression to the world
of beauty with the launch of the Ciaté London x SmileyWorld Collection.
“We're so excited to launch another truly unexpected and unique Ciaté collection. I fell in love with Smiley's quirky and colourful imagery and their message of optimism, positivity and self-expression. Ciaté and Smiley are industry disruptors, counter-culture lovers, powering positivity through an emotive and expressive line that champions happiness, which is the most beautiful thing.”
- CHARLOTTE KNIGHT, CIATÉ LONDON CEO AND FOUNDER
A new universal language created by Nicolas Loufrani in 1997, with the launch of the “Smiley Dictionary” - a list of Smileys which transformed ascii emoticons into something understandable to all. This became the starting point for how we use Smileys in technology and influenced the digital language we now use every day. Smileys would go on to revolutionise technology, instigating a digital trend that now sees billions of them sent every day. Their legacy was a new brand, SmileyWorld, made up entirely of thousands of expressive emotions, which turned this innovation into an art form. SmileyWorld continues to create engaging products and promotions for market-leading partners that provide a unique platform for self-expression and developing emotional intelligence.
© 1971-2020. The Smiley Company